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Business The Richard Branson Way
By Richard Branson (Book Summary)
- How to develop a uniqiue brand that will span a variety of products and services.
- How Branson uses the media to generate millioons of dollars in free advertising.
- Discover how Branson has generated a unique brand of loyalty among his employees.
- How to make your own workplace an exciting adventure, both for you and your staff.
- The top secrets Branson used to create one of the most successful and recognised Brands in the world.